If you use WordPress to host your property management website, it?s an easy and fast way to get your business on the web. At sign-up, you get a predesigned version of your website ? a clean canvas, if you will ? to start personalizing. Add your business contact information, write an ?About Me,? add a photo, and voil?! Your property management website is ready to go.
Before you get crazy with the themes, customized headers, and sidebars, though, exactly how do you change this stuff in the back end? Installing a plugin or a piece of tracking code for your Google Analytics might require you to go and modify your header.php file or ?the loop? ? so what in the world is that, and where do you go to find it?
It?s common for a WordPress newcomer to be intimidated by all the template files in the Themes Editor, but if you know which file is responsible for each specific part of your website (and how it works), you?ll be navigating the back end of your property management?s site like a pro in no time. Here?s a helpful infographic from Yoast that breaks down all the components of your most basic WordPress website.
Also check out our post about how to start a WordPress blog for your rental office.
Source: http://www.zillow.com/blog/pro/2013-01-15/dissecting-your-property-management-website-on-wordpress/
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